I te tau 2025 ka whakanuia e Wenzhou Debang Smoking Set Co., Ltd. tētahi pae whakahirahira, e tohu ana i ngā tau 26 o te arataki kaha me te huarahi hou i te ahumahi o ngā taponga ki te ao. Mai i tana timatanga iti i tētahi toihau ā-rohe iti i te tau 1998—i reka ai te kaitiaki i tētahi wāhi 200 mita tapawhā me ngā mahi 10 anake me ētahi nui whakangungu māmā anake—kua huri tēnei kamupene hei ahurea nui tūmatanui.
Kei te rohe hangarau maroke o Wenzhou, tētahi pokapū mōrearea mō te hinengaro hangarau, kua tipu a DEBANG hei kaha ā-whenua. Ko tōna whare hanga 40,000 mita tapawhā kei te matotoru ki ngā rārangi whakauru aunoa, ngā maioha whakamātautau tikanga, me ngā toihau pakete e noho pai ana ki te taiao. I ngā tau, e hangaia ana e ia neke atu i te 80 miriona hua kounga, e ratonga ana ki ngā mātāpona i ia whenua, mai i ngā tari utu tikanga o Ūropi ki ngā horopaki kaihoko noa o Te Tai Rawa o Haina.
Ko te takotoranga o te angitu roa a DEBANG ko tana whakapāpaku ki te arataki i te hiranga o te hanga, he tikanga i arataki ai i te kamupene ā-puta noa i ngā panoni o te mātārae me ngā panoni a te ahumahi. “Ko tā mātou kaupapa matua kia honohono i ngā tikanga rongonui tuku iho me te inihini pūmau anuanu,” e pā ana te Kaitiaki o te Kamupene, ko tana wehengarua i arataki ai i te tohu mō te tekau mā rua tau. “Ahakoa kei te tuanui tonu tā mātou raina hua matua, e huaina ana e ia hua e wehe nei i ō mātou rārangi huarahi te tohu o tā mātou whakapāpaku ki te pūmau me te whakapono—ngā uara i whakaratohia ai a DEBANG mō te toru whakatipuranga o ngā kaihanga me ngā kaihoko.”
Ko te kohinga hua matomato a DEBANG e whakaatu ana i tana pūkenga hangarau māmā, me ngā ratonga e hāngai ana ki ngā hiahia maha o ngā kaihoko me ngā kaiwhakamahi:
Ngā taputapu ringaringa tiakarea, e wātea ana i ngā whiringa maha-tauwāhi, i hoahoaia mō ngā kainoho me ngā tohunga kai. Ko ēnei taputapu he putanga tōpata, ngā rīpene āki ki te āki, me ngā pūnaha vā hermetiki, nā reira ko te kōwhiringa tuatahi mō ngā parakuihi tiketike me ngā kaihoko mō ngā tono matatini.
Ngā taputapu ringaringa pakari, e here ana ki te āhuarangi mō te whakamahi i ia rā, i hangaia mō te mahi tūturu i ngā huringa kino engari kei te pupuri i ngā hoahoa maamaa, e pai ai te whakamahi.
Ngā taputapu mataara me ngā taonga hāpai, i hangaia mai i te miriro mātāmua kounga teitei kia pakari, kia maia ai te mahi ake, kia mau ai te ahua o ngā mea e whai ana.
Ngā taonga whakaputangia me ngā taonga kawe karetao i roto i ētahi momo matērahi—mai i te metara paraire ki te miramira pakari—e honohono ana i te kaha whakamahinga me te rongonui ā-tae.
Ngā taputapu motuhake mō te BBQ me ngā tono tohunga, e hoatu ana i te mahi tūturu mō te kai me te whakamahi tāpoi.
Ko te whakauru ā- strategically o te kamupene ki te whakapakari i ngā hangarau whakanaotia tuku iho—engari kāore i te arataki i ngā huringa pōmārie—i homai he moni nui. I te tekau tau kua pāhua, i whakarite a DEBANG i te 8% o tana moni tau ki te R&D, ka piki ake te uara o te whakanaotia umanga 40%, ā, hanga i tētahi kohinga o ngā tauira 32 whakamahinga me ngā raihana 15 mō ngā hoahoa. Kei te mārama te kamupene ki ngā punaha matatau e iti ana i te whakamahi kōpara 15% ā, anoo hoki ki ngā tikanga haumaru mekameka, pērā i te whakahohe here ki ngā tamariki me te tiaki i te wera iti, e arataki ana ki ngā paerewa haumaru matatini o te EU me Amelika. Ko tēnei aronga ki te innovation takitahi i pupuri ai i a DEBANG e āki ai i ana hoa whawhai, i te wā e tu ana ia ki ana kaha takitahi o te whakanaotia.
I te tautoko ana i ngā whakapūakitanga matua a BSCI me ISO9001, ka manaaki te DEBANG i te whakahaerenga kounga kiko ki ia tauwā o te whanaketanga. Ka pāngia e kila atu nei te 12 arataki ā-mataarahi ia hua—mai i te whakaurunga o ngā wāhanga mata kia tinihia ai te rere, ngā tirotiro mahi, me te pakete mutunga—kia noho tū tonu te whakapono mō ngā kaiwhakamahi mutunga. I hua mai tēnei takotoranga kore korero i te 99.5% o te wehenga kounga katoa e miratia ana, he tohu i te whakapono o te tohu.
Kei te whai wāhi tō DEBANG tauwhitinga pakihi māmā, e tuku ana i ngā ratonga OEM me ODM katoa e āki ai ki ngā hiahia a te kiritaki. Mai i te hoahoa takotoranga ki te whanaketanga tuhinga prototype, ko te rōpū R&D 20-tangata matatau o te kamupene e mahi tahi ana tata ki ngā hoapāki kia puta ai ngā whakaaro. Kua nohoira tēnei aronga ki te kiritaki kia āhua pai ai ngā hononga angamahi ki runga ake i te 100 tohu ā-ao ki te 50 atu whenua, tae atu ki ētahi toa rongonui ki Tiamani me ngā tohu oranga ki Ipaniha. Kua whanake a DEBANG i ētahi hua ritenga pērā i ngā taputapu parakore e tohua ana ki te tohu mō ngā kaupapa whakatuwhera, me ngā taputapu haerere iti mō ngā toa reka rēhita rēhita, i te tuhinga i tana arataki kounga motuhake.
Kei te mita o ngā wherewherenga o te kamupene ko tōna kapa mahi e 150 ngā toa, he rōpū hangarau me ngā inije tūmatanui hoki e waru tau te roa i tā rātou noho mō te tata. Ko tā rātou mātauranga huihui e tiaki ana i te mātauranga whakahaere me te mohio hangahanga e kore e āhua, ā, ko te takotoranga matua o DEBANG hei tiaki i te kounga pūmau i runga i ngā miriona o ngā waeine e hangaia ana ia tau.
Ki te āpiti ake, ka whai mātua DEBANG ki te whakapumau i tana tūnga ki tōna mātāpona matua—e 12% te wāhi e pā ana ki te ao mō te wāhanga waenga ki te tikanga—i te wā e whakawhitinga ana ia ō rātou taputapu mātai ki te whakatupeka i ngā huarahi hou. Ka whai huarahi tētahi huinga hou o ngā taputapu mātai kore aho mō ngā toihana tāpoi motukā mā te tau 2026, ka whai whakaaro ki ana hangarau matua e wātea ana. Me tētahi pokapū hou hātepe e hangaia ana ki Yiwu, ka whai mātua DEBANG ki te itinga o te wā tukuake ki waho o te motu, ka piki ake te noho ki ngā whenua hou pērā i te Piritania me te Haini. Arataki ana e tana whakaururanga kāore e poroia ana ki te hangahanga matua me ngā mōhini e āwhina ana, ka tū a DEBANG ki te angitu roa i ngā tau e heke mai ana.
“Kua mau tonu ā mātou whakaaro ki te mea e pai ana mātou—ko ngā hua pūmau, kounga teitei e taea ai te wā,” te mutunga a te kaihanga. “Ka taea pea ngā tikanga, engari ko ngā uara takitahi o te mahi tohunga me te mahi āhuatanga kua roa ke—ā, ko reira anō ka arataki i DEBANG ki te rua tekau mā rima tau kei muri.”