I Ngā Tau e 26 a DEBANG i te Tino Whaihua ki te Hangarau Mātātoko

I te 2025 ka tohua tētahi wāinga nui a Wenzhou Debang Smoking Set Co., Ltd., i te whakanui i ngā tau 26 o te arataki kaha, o te auahatanga hoki ki te ahumāra o ngā taputapu mā te karakia ā-ao. Mai i ana timatanga iti nei hei toihau iti noa i Wenzhou i te 1998—i te wā i ririhau ai te kaitiaki i tētahi wāhi 200 mita tapawhā, ko ngā kaimahi e 10 noa atu me ētahi iti noa ngā mīhini matua—kua huri whakaahua te kamupene. Inanahi kei te rohe hangarau pakari o Wenzhou, he wāhi rongonui mō te hinengaro hanga, kei konei a DEBANG e tu ana hei kaha ā-ao. Ko tōna whare hanga e 40,000 mita tapawhā te nui, kei roto ngā rārangi huinga aunoa, ngā taiāwhio whakamātautau tikanga, me ngā toihau pūpahi e noho hou ana, e hanga ana i te 80 miriona++ taonga i ia tau, e tuku hua kounga ana ki ngā mākeke i ia whenua, mai i te ao rerehua o ngā karakia Ūropi ki ngā mākeke takotoranga o Te Tai Rawa o Haina.

Ko te nuinga o te angitu roa a DEBANG kei tana whakapā atawhai ki te aronga matua ki te hangaranga hiranga, he tikanga i arataki ai i te kamupene puta noa i ngā pikinga me ngā pakanga o te maakete me te ahumahi. “Ko tā mātou kaupapa matua kia honohono ngā tikanga tuku iho me te hinengaro matatau anuanu,” te tā i te Kaitiaki Kamupene, ko tāna aronga i arataki i te tohu ake nei e rua tekau tau. “Ahakoa kei ngā taputapu ahi hiko te rākau matua, e kore pea tetahi mea e wehe atu ana i ā mātou taputapu hanga e kī ana i te tohu o tā mātou whakapā ki te hiranga me te whakapono—ngā uara i whakamārama ai i a DEBANG mō te toru whakatipuranga o ngā kaimahana me ngā kaihoko.”

Ko te kohinga o ngā hua a DEBANG hei tohu mō tana mātauranga mōrearea i te hangaranga, e kuhuna ana i ētahi atu kaupapa e āwhina ana i ngā hiahia rerekē o ngā kaihoko me ngā kaiwhakamahi.

• Ngā koiri tiori mā teitei, e wātea ana mā te kotahi ki te whā ngā ahi, i hoahoa mō ngā kaiwhakapāha pīpī, ngā tohunga kaihanga kai, me te whakamahi tūtohu. Ko ēnei koiri he iti te rere o te ahi (e 1300°C ki te 1500°C), he pāpaku kore-eke, ā, he pūnaha vāvā kore-ruki—ngā āhuatanga matua i pēia ai e ngā rūma pīpī tikangia, ngā kaihanga kai hoki mō te whakaputanga i te karu, i te mētana rānei.

• Ngā koiri pakari, kāore e pakaru ana i te hau, me ngā koiri tawhito mō te whakamahi i ia rā, i hangaia kia mahi tūpono i ngā takotoranga huarangi uaua, i te noho tonu i ngā hoahoa maamaa, māmā hoki

• Ngā tapotapoka pīpī me ngā taonga hāpai i hanga tūtohu, i nui ai te hurihanga kounga o te tēra inu tōpahi kia pono ai te tapoko, kia mārama ai te ahua o ngā pīpī mā teitei

• Ngā ipu mata whenua me ngā kete pīpī rerekē i te momo matērau—mai i te metara parurenga ki te rino e kore e ngaro i te wera—ka hono i te whaihua me te rongonui ā-tiro

• Ngā pūahi BBQ me ngā tohi whakaputa mō ngā tono matua, e hoatu ana i te wāhi tata ki te kai me te whakamahi tāpoi

Kua pai te urupare ki te whakainenga ā- strategically a te kamupene i ngā hangarau whakangao tuku iho—engari kāore i te arataki i ngā tikanga tāpoi pōmārie—ka hua ai. I te tekau tau ki muri, kua whakaritea e DEBANG te 8% o tana moni tau ki te R&D, ka whakanui ake i te uara whakangao umanga 40% pērā anō hoki te nuinga o ngā raihana e 32 ngā tauwhitinga herehere me ngā raihana ritarita e 15. Ka marukutia tōna mātauranga ītina, ina koa ki ngā pūnaha kākahu kiriaki matua e iti ake ai te whakamahi kiriaki 15% me ngā tikanga haumaru pūkaha kaha, tae atu ki te whakauru aha atu aha atu me te tiaki i te wera, e arataki ana ki ngā paerewa haumaru EU me US. Kua taea e tēnei aronga ki te whanaketanga taketake kia mua ake i ngā kaiwhawhai i te wā e noho ana tonu ia i ōna pūkenga matua o te hangarau.

I te tautoko mai anō hoki ngā whakapuakitanga BSCI me ISO9001, kua mau tonu a DEBANG i ngā paerewa matatau mō te whakahaere kounga i ia tauwā o te ara whanaketanga. Ka whaihua ia pāpaku i runga i te itinga o ngā āhuatanga e 12—mai i te huinga tuatahi o ngā wae tapa ki te whakamātau rere, whakamātau mahi ahi, me te pakete mutunga—kia pai tonu te mahi me te haumārui tino mō ngā kaiwhakamahi mutunga. I konei ka puta ai te ūnga iti rawa o te 99.5% i ngā whakamātau kounga mō ngā rōpū hua katoa, he tauanga e kōrero ana nui mō te whakapiringatanga o te tohu.

Kei te āwhina i tana pūkenga hanga ko te tauwhitinga māmā a DEBANG, e tuku ana i ngā ratonga OEM me ODM katoa e rite ana ki ngā hiahia a te kiritaki. Mō ngā tuhinga hoahoa kaupapa nui ki te whanaketanga arataki me te whakaputa maha, kei te mahi tahi te timatima R&D mōrearea o 20 tangata ki ngā hoapāki hei whakaora i ngā whakaaro. Kua hangaia tēnei takotoranga e pā ana ki te kiritaki i ngā hononga angitu ki runga ake i te 100 toa o te ao e kovera ake i te 50 whenua—pērā i ngā toa rīwai mōrearea i Tiamani me ngā toa oranga i Hapani. Kua whanaketia e DEBANG ngā hua ritenga pērā i ngā mātā pūkana kāore e pakaru e pakaru ana i ngā kamupene whakaputa mōrearea me ngā pāpā kōhatu iti mō ngā toa reka rangi, i te noho tonu i ana paerewa kounga motuhake.

I te heart o ngā wherewherenga o te kamupene ko tōna kapa mahi pakari o 150, tētahi tīma pūkenga o ngā kaiwhakahaere me ngā mātanga e mōhiotia ana mā te wā roa i te mahi, arataki 8 tau ki te tata. Ko tō rātou mātauranga huihui e tiaki ana i te mātauranga whakangohengohe me te pūkenga hangarau, ā, ko te takotoranga matua o DEBANG hei whakamahau kounga pūmau i runga i ngā miriona o ngā waeine e hangaia ana i ia tau.

Ki te āpiti anō, kei te tono a DEBANG ki te whakapumau i tana tūranga ki te mākeke mō ngā taputapu mātai kōhui—e 12% te wāhi e pā ana ki te ao mō te wāhanga rerekē o ngā kōhui—kei te whakawhanaketia hoki ōna tāonga umukai hei whai wāhi ki ngā rerekē hou. Ka whakauru pea te kamupene i tetahi rārangi hou o ngā umukai kore-ahua mō ngā toihana whakatika motokā taua 2026, ka whai hua ai i tana hangarau kōkiri kiko kē atu. Me tētahi pokapū hou e hangaia nei ki Yiwu, ka āhua iti ake pea te wā tuku koha ki waho, e 30%, ka pumau ake ai tana noho ki ngā mākete hou pērā i Piritania me Inia. Ko tana whakapono kaha ki te arataki matatau, i te taha o tana tikanga whanaketanga māmā, e tu ana ia mō te angitu roa.

“Kua mau tonu ā mātou whakaaro ki te mea e pai ana mātou—ko ngā hua pūmau, kounga teitei e taea ai te wā,” te mutunga a te kaihanga. “Ka taea pea ngā tikanga, engari ko ngā uara takitahi o te mahi tohunga me te mahi āhuatanga kua roa ke—ā, ko reira anō ka arataki i DEBANG ki te rua tekau mā rima tau kei muri.”